Traditional TV Networks vs OTT Services: The Transformation of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Innovation

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, digital services operate on subscription models, with global streaming giants, Disney+, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks and onl

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